I'm an MBA graduate from Pepperdine University with Warehouse Management and Logistics experience. Process optimization, user empathy, and interdepartmental communication and collaboration have helped shape my core UX design competencies and enhance my UX design skills. My area of expertise lies in both UX & UI design and my goal is to work on projects that help the less fortunate such as the Family Promise Foundation, The Herren Project, and the National Coalition Against Domestic Violence. Interests and hobbies of mine include gaming, photography, travel, and (of course) trying different cuisines.
Each persona represents a unique and hypothetical group of users that include personal details to distinguish between different characteristics and target audiences.
This persona represents the family-owned catering companies with a vision to build generational wealth. To keep up with latest trends and influencers, Charlotte is looking to elevate the current menu to include creative and fresh new recipes now that her kids are of age to fully take over the business while she retires comfortably.
This persona portrays the tech-savvy single that grew up helping her parents feed their large family with little means and resources, which fueled her passion for cooking. To show her parents how successful she's become in this dog-eat-dog world, she consistently throws dinner parties at her house where she's fully in charge of the spread.
When a user downloads the app for the first time, a short walkthrough of its key functions will appear, allowing them to scroll through and explore the main features that include requesting a quote, chatting with a professional chef, and the ability to post within the app's community. I decided to exclude this portion in the hi-fi prototype to make the account creation process faster.
As the user continues on with the walkthrough, coach marks appear to guide them on how to use the app. To highlight the coach marks, the background will be greyed out until the user taps on the screen to move forward.
Obtaining basic information is the first part of account creation. Initially, I wanted to collect as much information as I could from the user but since some users prefer not to share their personal information upfront, it can be filled out on their profile after account creation.
I tried to emulate the account creation process like Tinder, the dating app, to make the process more "fun" for the user and later realized it's not fun filling out basic information.
